Driven

Canadian small-business fintech offering flexible capital and insights

At a glance

Founded 2006, as Thinking Capital
Headquarters Toronto, Ontario
Operates in Canada
Ownership Subsidiary of Purpose Unlimited; operating entity Driven Financial Technologies Corporation
Funding range $10,000 to $500,000; express funding up to $25,000
Repayment Fixed term over three to 24 months with daily or weekly repayment, priced in cents on the dollar from 3.9¢
Security Varies by facility
Industries 300+ industries including restaurants, construction, retail, grocery, health and beauty, ecommerce and manufacturing
Capital deployed $1B+ across 17,000+ businesses
Leadership Som Seif (CEO, Purpose Unlimited)
Website driven.ca

Top products

Best suited for established Canadian small businesses above $120,000 annual revenue needing fast working capital.

Other lenders offering these products

Merchant Growth, Journey Capital, 2M7 Financial

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About Driven

Driven is a Canadian small-business fintech that provides flexible capital alongside data-driven cash-flow insights. Founded in 2006 and now part of the Purpose Financial group, it is described as one of Canada’s largest non-bank small-business lenders and serves small-business owners across the country.

Mission

Support Canadian small businesses with data-driven cash-flow insights and fast, easy access to credit.

By the numbers

  • More than C$1B financed to over 17,000 Canadian small businesses (company figure)

Company history

Founded as Thinking Capital in 2006 and acquired by Purpose Financial, the company rebranded to Driven in 2022. It is privately held and serves small businesses across Canada.

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Levr.ai is an independent business loan marketplace. This profile is provided as general reference and does not imply a partnership, affiliation, or endorsement between Levr.ai and Driven. Company details change; confirm anything important directly with the company. Last reviewed July 2026.

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