Fora Financial

New York financing provider for US small businesses

At a glance

Founded2008
HeadquartersNew York, NY
Other officesMiami
Operates inUnited States
OwnershipPrivate (Palladium Equity Partners)
Websiteforafinancial.com

About Fora Financial

Fora Financial is a New York-based small-business financing company, founded in 2008 by Jared Feldman and Daniel Smith. It provides working capital to small and mid-sized businesses across the United States through a streamlined application and funding process, and also operates an office in Miami.

Mission

Provide flexible financing so small and mid-sized businesses can sustain and grow.

By the numbers

  • More than $5B in working capital provided to over 55,000 businesses since 2008 (company figure)

Company history

Fora Financial has been a portfolio company of the private-equity firm Palladium Equity Partners since 2015, with its founders retaining a meaningful stake. It is active and privately owned.

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Levr.ai is an independent business loan marketplace. This profile is provided as general reference and does not imply a partnership, affiliation, or endorsement between Levr.ai and Fora Financial. Company details change; confirm anything important directly with the company. Last reviewed July 2026.

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