| Founded | 2008 |
| Headquarters | New York, NY |
| Other offices | Miami |
| Operates in | United States |
| Ownership | Private (Palladium Equity Partners) |
| Website | forafinancial.com |
Fora Financial is a New York-based small-business financing company, founded in 2008 by Jared Feldman and Daniel Smith. It provides working capital to small and mid-sized businesses across the United States through a streamlined application and funding process, and also operates an office in Miami.
Provide flexible financing so small and mid-sized businesses can sustain and grow.
Fora Financial has been a portfolio company of the private-equity firm Palladium Equity Partners since 2015, with its founders retaining a meaningful stake. It is active and privately owned.
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Levr.ai is an independent business loan marketplace. This profile is provided as general reference and does not imply a partnership, affiliation, or endorsement between Levr.ai and Fora Financial. Company details change; confirm anything important directly with the company. Last reviewed July 2026.
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