Fora Financial

New York financing provider for US small businesses

At a glance

Founded 2008, as Paramount Merchant Funding
Headquarters New York, with a second office in Miami
Operates in United States, nationwide
Ownership Majority stake held by Palladium Equity Partners since 2016
Funding range Up to $1,500,000; line of credit $5,000 to $100,000
Repayment Fixed term up to 18 months, revenue-share advance, or line draw
Industries Auto, construction, manufacturing, medical, restaurants, retail, services, transportation and wholesale
Capital deployed $5 billion+ across 55,000+ businesses
Leadership Jared Feldman (CEO and Co-Founder)
Website forafinancial.com

Top products

Best suited for established US small businesses above $240,000 annual revenue needing fast, credit-flexible working capital.

Other lenders offering these products

Bluevine, Greenbox Capital, Backd

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About Fora Financial

Fora Financial is a New York-based small-business financing company, founded in 2008 by Jared Feldman and Daniel Smith. It provides working capital to small and mid-sized businesses across the United States through a streamlined application and funding process, and also operates an office in Miami.

Mission

Provide flexible financing so small and mid-sized businesses can sustain and grow.

By the numbers

  • More than $5B in working capital provided to over 55,000 businesses since 2008 (company figure)

Company history

Fora Financial has been a portfolio company of the private-equity firm Palladium Equity Partners since 2015, with its founders retaining a meaningful stake. It is active and privately owned.

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Levr is software for brokering business loans. This profile is provided as general reference and does not imply a partnership, affiliation, or endorsement between Levr.ai and Fora Financial. Company details change; confirm anything important directly with the company. Last reviewed July 2026.

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