NEWITY

US fintech marketplace helping small businesses access capital

At a glance

Founded2020
HeadquartersChicago, Illinois
Operates inUnited States
OwnershipPrivate, venture-backed
Websitenewitymarket.com

About NEWITY

NEWITY is a Chicago-based fintech, founded in 2020 by David Cody and Luke LaHaie. It operates a digital marketplace that connects small-business owners with SBA and other financing, acting as a Lender Service Provider that works alongside partner banks that originate the loans.

Mission

Remove barriers to capital and serve as America’s small-business marketplace and advocate.

By the numbers

  • More than 125,000 businesses served and over $12B in capital accessed (company figures)
  • Raised roughly $11M in 2025 to expand its platform

Company history

NEWITY grew out of small-business support efforts in 2020 and has continued to scale its marketplace. It is privately held and growing.

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Levr.ai is an independent business loan marketplace. This profile is provided as general reference and does not imply a partnership, affiliation, or endorsement between Levr.ai and NEWITY. Company details change; confirm anything important directly with the company. Last reviewed July 2026.

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